What could Elaine Page, Pete Sampras, Matt Damon, Beyonce and Liverpool captain Jordan Henderson possibly have in common? The answer: they all suffer from Plantar Fasciitis - chronic pain in the foot.
We put our feet through their paces and the resulting foot problems can be debilitating. There are as many treatments as causes, but one thing that seems to unite opinion is that sufferers of Plantar Fasciitis need arch support.
Running around Asia lead to plantar fasciitis and the formation of a new business providing orthotic flip-flops. Running became an obsession for me in Singapore in 2006 after attending an inspirational course on 'chi-running'. Armed with I-pod, headphones and new running gear, I took on all-comers from Beijing to Bangalore, Sydney, Tokyo and Singapore, before eventually 'coming a cropper' in Delhi. It had been the perfect way to combine exercise and a love of music with sight-seeing in some of the most wonderful cities in Asia. Then began the process of recovery and the one thing I really lacked to combat the pain of plantar fasciitis was an indoor solution to comfort, hygiene and arch support. This was to be discovered 10 years later in Northern Queensland. And the following year Aussie Soles UK was born.